US regulator not amused by Viva Viagra! online ad
-PharmaTimes
04/22/2008 - US regulators have sent a warning letter to Pfizer about a promotional video for Viagra which failed to point out the risks involved in taking the erectile dysfunction blockbuster.
The US Food and Drug Administration told Pfizer to discontinue the 30-second online video advertisement for Viagra (sildenafil), which appeared on CNN.com. It shows a group of musicians in Nashville belting out their version of Elvis Presley’s Viva Las Vegas, called Viva Viagra!
The ad says plenty about the benefits of taking Viagra but the agency said that it “raises public health and safety concerns through its complete omission of risk information for Viagra” by suggesting the drug “is safer than has been demonstrated". Among other things, Viagra’s label warns against use by men taking nitrates and notes the possibility of sudden vision and hearing loss, as well as priapism.
Pfizer has responded to the FDA’s letter saying that due to a technical error at CNN.com, “the safety information contained in a companion banner complementing the video was not displayed as instructed”. The company says that it discovered the error and notified the website “and our understanding was that the website corrected its error immediately”.
Pfizer added that to ensure such a mistake does not occur again, it has pulled all internet-based video ads featuring Viva Viagra! spots which require a companion banner with the appropriate risk information to simultaneously appear with the video.
The ad first made an appearance last summer just after the AIDS Healthcare Foundation had accused Pfizer of irresponsible direct-to-consumer drug advertising for Viagra. The company was accused of marketing to men who do not necessarily suffer from a clinical diagnosis of ED.
Ennis & Ennis, P.A. is representing individuals that have been harmed as a result of Viagra side effects. If you or a loved one have suffered as a result of Viagra side effects you may be entitled to compensation. Contact the Viagra attorneys of Ennis & Ennis today for a free confidential case evaluation. Our on staff nurse and lawyers are standing by to answer any questions you may have regarding Viagra side effects, a possible Viagra class action lawsuit, or any other type of Viagra litigation.