Bayer Tries New Google Drug Ad Format But Lawyers Spoil the Party
-BNET
11/18/2009 - Bayer is trying out the new Google-invented ad format that includes a fixed link to a drug’s risk and side effect information. The ads are for Yaz, Bayer’s troubled contraceptive.
The experiment will be closely watched by other drug companies, all of whom are seeking a way to utilize Google ads without falling afoul of the FDA, which previously warned against their use because the tiny, text-based promos do not contain warning information.
But Bayer’s efforts to promote Yaz through Google are far outnumbered by the efforts of lawyers advertising for clients to sue Bayer over injuries caused by Yaz. Those plaintiffs claim that Yaz’s formulation carries an unnecessary risk of potentially fatal blood clots.
In any Google search for Yaz, the first sponsored result is the official Yaz site. It features a headline and text advising viewers to “Read important product info here,” and a new subhead that says, “Click to see full safety and prescribing information, including boxed warning.”
The second and third sponsored results are for lawyers suing Bayer. Of the other eight sponsored ads down the side of the results page, six are for lawyers.
If you or a loved one have suffered serious injury such as Yaz Blood Clots or death while using Yasmin, Yaz or the generic product Ocella, you may be entitled to compensation. Contact the birth control side effects lawyers of Ennis & Ennis, P.A. today for a free nationwide case evaluation. Our experienced attorneys can answer any questions you may have about Yaz, Yasmin, or Ocella side effects or a potential Yaz lawsuit. Fill out the case evaluation form on this page or call toll free: 1-800-856-6405.
